The growth of the women's game
Women's soccer around the world and in the United States has seen massive popularity and an upward trajectory for more than a decade. According to Nielsen figures from 2025, women's soccer is projected to become one of the top five sports in the world by 2030, reaching a global fan base of 800 million. About 60% of those fans are expected to be women.
The NWSL has also experienced steady growth since it was founded in 2013 with eight teams. The league expanded to 16 teams for the 2026 season, with two additional teams scheduled to join by 2028. Franchise entry fees increased from $2 million in 2021 to $205 million in 2026. Salaries have climbed from $6,000 per year in 2013 to a record $2 million paid to Trinity Rodman of the Washington Spirit in January.
From screen to reality
When the Apple TV show decided to return for a fourth season featuring the coach managing a second-division women's team, veteran Gotham FC midfielder Meredith Speck felt torn. She loved the first three seasons but worried the show might turn women's soccer into a parody. Her initial concerns remained as she watched early episodes, especially when scenes highlighted locker room issues and absent supporters that reminded her of her own career.
By the time she reached the season finale, Speck's worries had faded. She praised the show for highlighting women's soccer in a thoughtful and careful way. Cast members Juno Temple, Hannah Waddingham, and Jeremy Swift noted that the timing was right to focus on the women's game because of its rising popularity.
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