Editorial standards
Who produces what you read here, how our numbers are made, and the lines we will not cross.
01Where the numbers come from
Every probability, price and tip on this site comes from our own model, built on public match results and public bookmaker prices. The method is explained on how the Shujaa Model works.
Language tools are only used to help turn public match reports into readable news. They are never allowed to invent a score, a price, a probability or a tip.
02News
Our news is written in our own words from public reports and club announcements. We do not copy other publishers.
If a story is wrong we correct it on the same page and say what changed.
03What we will never publish
- A sure bet, a fixed match or any promise that a result is certain. There is no such thing.
- Any suggestion that betting is a way to earn a living, pay school fees or escape money problems.
- Content aimed at anyone under 18, or any celebrity or influencer promoting betting.
- A results record that hides losing tips.
04Independence
Nobody can pay us to change a probability or to name a team as a tip. Any commercial arrangement is listed on our advertising disclosure.