Supporters Push For End Of Sponsorship
Borussia Dortmund has confirmed that its sponsorship agreement with defense company Rheinmetall will not be extended when it expires on June 30, 2027. The partnership between the German football club and Germany's largest arms manufacturer began in 2024, but it caused immediate pushback from fans.
Supporters showed their opposition to the deal in various ways. Some fans brought a dummy tank to matches in protest, while others chose to stop supporting the club entirely. During the 2024 annual general meeting, club members voted on a motion asking the club not to extend the deal past 2027.
Club Leadership Listens To Fans
Club chairman Carsten Cramer addressed the decision in an interview published on the official website on Friday. He explained that management took the views of members into account during their discussions with the sponsor.
Cramer said that the club took the vote seriously and noted that they were aware the partnership had been controversial from the start. Currently, Rheinmetall holds status as a champion partner, and the company has its advertising banners shown on hoardings during Dortmund matches.
Financial Loss Expected From 2027
When the agreement was signed in 2024, German media reported that it was worth up to 9 million euros, or around 10 million dollars, each year. Losing this sponsorship will impact the club financially starting in mid 2027.
Cramer stated that losing the income from summer 2027 is a fact that reduces the club's financial room for manoeuvre. He added that Dortmund will have to reprioritize planned investments and carefully examine how to find viable solutions.
Background On Defense Manufacturer
Rheinmetall was originally founded in 1889 under the name Rheinische Metallwaaren und Maschinenfabrik Actiengesellschaft. It was one of the largest armaments manufacturers in Germany during both World Wars.
The company also used forced labor during World War II. Its modern agreement with Dortmund has caused friction among fans since the day it was announced.
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