What are the criteria for identifying or considering the best betting company?

| 04.05.2021
What are the criteria for identifying or considering the best betting company?

What are the criteria for identifying or considering the best betting company?

Many companies offer betting services right now; the proliferation of such companies has led to a lot of competition in providing the best betting services due to the market demand. This brings strong productivity to the business as many companies are forced to offer better services to their customers to attract more to join them, leading to improving the gaming industry and building trust in the community day by day.

Due to many of these betting companies, there have been various challenges for some of these companies in the delivery of their services. The challenges are so many that it leads to the community losing trust in companies that fail to provide quality services as expected. In this article, we will discuss what are the criteria used to identify the best betting company as follows;

Make sure it is a legal company;

To operate a betting company in Kenya, you should have a business license from Betting Control and Licensing Board (BCLB). The authority has the mandate to license, regulate, advise and provide guidance to the individuals and businesses that offer gaming in Kenya. If the company has done its activities legally will make trust to the customers unless otherwise there are some sites used to blackmail people due to their illegal activities.

Criterias for best betting company

User-friendly platform;

This includes an easy and friendly platform to use, for instance, east stapes in registration of new customers, good arrangements of sporting events, good web/App interface, and so on. Bettors do not need a complex platform to use, so the user-friend system will make them enjoy the service without any technical assistance.

Easily accessible system;

Yes, this criteria is very important since the betting platform needs to be easily accessible to the customers as much as they visit. Widely your system on the web, App, Ussd makes sure all types of users can access it at any time smoothly. This will increase the number of customers from each corner since the platform can easily be accessible in various ways.

Good customer care service;

This is the most important criteria of the best company services; the customer service desk will make sure they attend all customers complaints, opinions, advice, questions, query, etc. resolved on time, and the customer satisfied after the service. Customers will feel proud to be cared for by the company's services, which builds a strong relationship between the two sides. Technically, we say customer care service is the heart of the company, so it must be taken seriously and positively in the business. 

Good customer care for betting company

Innovation and product creativity:

The best company always has to be innovative and creative to their products in the market. Good promotions concerning their products, creativity on business operations, introductions of the new features on the services like a cash-out option, attractive betting markets, various bonuses, etc. Good innovations will impact the customers to enjoy your service while receiving a new customer impressed with your services.

Easy cash deposit method and Fast payment;

Create multiple and easy ways for customers to deposit money in their accounts, e.g., bank transactions, mobile money, money agent; customers like simple and secure transactions. Not only that but also on payment after win the system must have to pay the number of winners immediately after winning (appr within 3 min) almost all customers like fast payments after winning their bet.


Those are just the criteria as a customer you should consider for choosing the best company which will you going to use their services there are so many. Before you go to start betting with a company x, you should do simple research on their services based on the above criteria; this will help you to understand the best one to use according to your choice. 

Top Bookmakers

Welcome bonus

Up To KES 5000 FREE

Welcome bonus

100% Welcome Bonus Up To 15,000 KES

Welcome bonus

Get a 200% bonus up to $300

Related articles


No comments yet

Leave a comment

Thank you!

Thank you for your comment!

It will be published after being moderated