BetLion Kenya Review

| 09.11.2020
BetLion Kenya Review

BetLion Kenya Review

Winning at sports betting is a cumulative result of several factors. It’s not enough to calculate probable match outcomes by studying statistics and available data or having access to a betting shop. It’s also necessary to be aware of the bookmakers that provide the biggest odds on each event and their level of trustworthiness. However, all of this can be time-consuming, which is why we take a look at one of the major bookmakers in the Kenyan sports betting industry in this article. We consider Betlion Kenya and its recent rise to the Kenyan bookmaking world's upper echelon.

What Is Betlion Kenya?

Betlion Kenya is a subsidiary of Zumandu Sports Limited and specializes as a sports betting company in Kenya. The bookmaker made its way into the Kenyan betting world in December 2018 when it got licensed by the Betting Control and Licensing Board of Kenya (BCLB). Despite its relatively recent foray into the industry, the bookmaker has been a stand out option among Kenyan punters for several reasons, including but not limited to its user-friendly website, bonuses, and bankable odds.

BetLion kenya review homepage screenshot

The website has made a name for itself through its dedicated online presence. Although they have betting shops in the country, the bookmaker is majorly an online sportsbook. This is evident through its registration, deposits, and bet wagering options. The website also allows users to place bets on a wide range of sports, including football, basketball, rugby, etc. All of these sports are available for Kenyans to bet on both as pre-match and live match options. That is, you may choose to place your bets before kickoff or wait for them to begin and wager in real-time. All of these gaming options are also available on the mobile website and application for Andriod users. The mobile app is available for download on the bookmaker’s website.

With betlion Kenya, the fun is unending as customers also have access to jackpots, casinos, and virtual games, all of which have no winning limits, unlike the usual sports betting. The virtual bets are a set of AI compiled games that are simulated but function in a similar way to real-time games. Wagering on Betlion Kenya’s virtual games gives punters a chance to win a Ksh. 50 free bet. There are several jackpots on betlion Kenya, each totaling over a dozen games. One of the major innovations of Betlion Kenya is that all sporting events, including virtual games and jackpots, can be wagered upon both online and via SMS. It‘s important to note that al winnings on Betlion Kenya are subject to a 20% withholding tax deduction in line with the BCLB regulations for Kenyan gambling operators.

What Promotions Are Available On Betlion Kenya?

A key factor that makes bookmakers appealing to Kenyan punters is the promotion and bonus offers available upon registration or sign up. At Betlion Kenya, there are several promotions, and bonus offers available to both new and old customers. Some of these include the free bet welcome bonus. This bonus can be activated upon registering by depositing a minimum of Ksh 20 in your Betlion Kenya account. Once this is done, you have to place a bet of at least Ksh 20 on a bet of 2.0 odds or more. If the bet placed loses, you will be credited with a free bet of the exact amount you wagered on up to Ksh 100 stakes.

BetLion promotions and bonuses

Other exciting bonus offers include the ‘refer a friend’ bonus, loyalty bonus, and virtual welcome bonus. However, the most exciting bonus offer is the ‘second chance free bet refund.’ This offer operates to give you a full refund on a losing bet of 5 or more events, provided the multi-bet contains only one losing outcome. That is, you no longer have to worry about losing a multi-bet of several events because of one game. Asides from these promotional offers, betlion Kenya also allows its customers to cashout on wagered games before and during the matches to salvage some of their capital.

How To Register and Make Payments On Betlion Kenya

As we mentioned earlier, betlion Kenya is a fully integrated online bookmaker. As a result, customers can register both on the website or through their mobile phones via SMS. Registering through both channels is straightforward and only lasts a few minutes. To register via SMS, users only need to send ‘JOIN’ to 40418, and a unique code will be sent to them to log in on the site. In the same vein, registration on the website can be done by clicking on the register tab and entering your details.

Payments can be made via three separate channels on the betlion Kenya platform. Users can make their choice from mobile money, M-PESA, and SMS options. Depositing via mobile money is done on the betlion website by clicking ‘deposit’ and filling in the details. For M-PESA, users are obliged to pay bill number 212927 and their mobile phone number as the account number. For SMS deposit, users are to send D#Amount# to 40418 from their registered mobile number. Withdrawals can also be made by texting W#Amount#PIN to 40418.

What Are The Advantages & Disadvantages Of Betlion Kenya?

The advantages and disadvantages of a bookmaker are the sections sports bettors look out for when deciding on which sportsbook to bank with. Below are some of the pros and cons of Betlion Kenya


● Numerous promotions and bonus offers

● Wide range of sports betting markets

● Multiple payment channels 

● Easy registration and wagering process

● Live bets and a cash-out feature

● Customer service can be reached via calls and a live chat


● Payments may take time to reflect on your account.

● There is a 20% withholding tax deduction on all winnings in line with the BCLB rules.

● There is no mobile application for iOS users.


In conclusion, Betlion Kenya is a truly modern bookmaker with its innovative measures channeled at meeting Kenyan punters' demands. While the lack of a mobile application for iOS users and the 20% withholding tax deductions might seem like negatives, the bookmaker more than makes up for these concerns with their seamless service, promotions, and easy to use the website. Little wonder they are well trusted amongst sports bettors and punters in Kenya.

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